Norman Foster | Brand Identity & Marketing Materials

Skills: Brand Identity, Print Design

This Norman Foster logo is based on the Hearst Tower in New York, which he is responsible for conceptualizing. Instead of making a literal graphic translation of the building, a more technical approach was taken with the design. The Hearst Tower is considered the first “green” high-rise building in New York, because of this, we used a warm environmental colour palette in the bus banner and bus ad designs.

The Norman Foster logo is based on the Hearst Tower in New York, which he is responsible for conceptualizing. Instead of making a literal graphic translation, a technical approach was taken with the design.

The "Sculpture Into Architecture" event was created to highlight the achievements of Norman Foster. The Invitation design reflects the environmental achievements of the tower.

The same design that was reflected on the invitation was mimicked in the banner, bus shelter and bus banner design as well.

The Hearst Tower is considered the first "green" high rise office building in New York. We used a warm "environmental" colour palette to highlight this.