Magmilk – Magnum Ice Cream Brand Extension | Brand Identity, Ad Design & Packaging
Magmilk was a product created by my team as an extension of the existing Magnum Ice Cream brand. We expanded their existing product and logo designs to give it a feel of exclusivity, and we used a rich, deep colour palette to reflect each flavour for each bottle. In terms of marketing, we wanted to continue to market to young women living in urban cities. We thought using models as brand ambassadors would be a great way to reach our target audience.