Found x Partake Partnership

This collaboration brought together Partake Brewing’s non-alcoholic expertise and Found Coffee’s globally sourced beans to create a White Coffee Stout. The goal was to craft a beverage that aligned with Dry January while celebrating Found Coffee’s Australian-Canadian roots. The design had to seamlessly merge both brands' aesthetics while maintaining Partake’s signature minimal yet striking packaging.

The challenge was to create a packaging design that felt both premium and approachable while respecting the visual identities of both brands. With the coffee only available at Found’s retail locations, the packaging had to stand out in a café setting while reinforcing the limited-edition nature of the product. The campaign also extended to social media, featuring influencers enjoying the brew in-store.

The final packaging successfully balanced both brands' identities, creating a design that felt unified and authentic. The supporting social media campaign boosted visibility, driving engagement through influencer content and in-store experiences. The collaboration not only enhanced brand awareness but also positioned the White Coffee Stout as a unique staple for Dry January.