Poopowerment

Women’s digestive health is often overlooked due to stigma, leaving many unaware of how probiotics can help. Most brands tiptoe around the subject, using vague messaging that fails to educate or empower. This campaign set out to break the silence on women and pooping with clear, direct, and humorous messaging.

To challenge outdated perceptions, we created a visually striking and expansive ad campaign spanning TV, YouTube, transit ads, and social media. The messaging was bold yet approachable, designed to make conversations around gut health normal and even fun. Every asset reinforced the idea that taking control of digestion is an act of self-care, not shame.

The campaign successfully cut through the noise, resonating with women who felt seen and supported in their health journey. By blending humor with education, Poopowerment positioned Garden of Life as a fearless leader in women's gut health, driving awareness and engagement across multiple platforms.