Nature's Bounty Kids

The challenge was to create eye-catching packaging that appealed to both parents and children while clearly communicating each product’s unique health benefits. With four SKUs targeting overall health, immune support, and growth & development, the design needed to balance playfulness and credibility. Tight deadlines added to the complexity of execution.

The packaging featured bright colours and custom fruit animations to make each variant distinct and engaging. The designs maintained Nature’s Bounty’s trusted branding while bringing a fresh, youthful energy to the category. Beyond packaging, the project extended to a full suite of launch assets, including brand guidelines, retail displays, a national mailer, and social media materials.

The final packaging successfully resonated with parents and stood out on shelves, reinforcing Nature’s Bounty’s position as a leader in kids’ health. The comprehensive launch strategy ensured strong retail presence, with supporting assets driving awareness and engagement. The project was a major success for Nestlé Health Science, delivering a high-impact rollout on schedule.