Disney x NB Kids Packaging

The challenge for this project was navigating a lengthy approval process, dealing with multiple stakeholders, and meeting a short turnaround time for such a high-stakes project. Coordinating between creative and approval teams while ensuring all elements aligned was tantamount to completing the project.

The aim was to create packaging that would appeal to both kids and parents, using Disney characters to grab attention while communicating key product benefits on shelf. The design needed to highlight the gummies' health-conscious features—without overwhelming the visuals. It was essential to balance fun, recognizable characters with clear, trustworthy messaging.

The final design balanced fun character imagery with clear, trustworthy product messaging, delivering eye-catching packaging that resonated with both kids and parents, and met all project goals on time.