Elevate your brand's identity with creativity that soars, and strategy that lands.
I'm Ashley Thomas: I’m a graphic designer with 10+ years of experience, specializing in branding, packaging, and campaign work that not only looks great but works hard. Think of me as the flyest graphic designer you’ll meet—because, like a well-crafted paper airplane, great design is simple in appearance but takes strategy to soar.
What I do:
Art Direction
By emphasizing consumer experience and design interactions, I strengthen brand identity and create memorable, engaging experiences for consumers.
Packaging Design
I employ refined processes in conceptual design and strategy to craft visually impactful boutique packaging.
Digital Design
I specialize in creating compelling visual assets for social media, email marketing, advertising, ensuring brand consistency and audience engagement across platforms.
Print Design
Impactful assets such as packaging, retail displays, print advertisements, and marketing collateral that align with brand identity and resonate with target audiences.
Work
Work
Work
Work
Work
Disney x NB Kids Packaging
A comprehensive packaging design project aimed at creating visually engaging and informative product packaging for Nature's Bounty in partnership with Disney.
Disney x NB Kids Packaging
Disney x NB Kids Packaging
Disney x NB Kids Packaging
Disney x NB Kids Packaging
Disney x NB Kids Packaging
Disney x NB Kids Packaging
Found x Partake Partnership
A limited-edition White Coffee Stout that blends non-alcoholic brewing with premium coffee craftsmanship.
Found x Partake Partnership
Found x Partake Partnership
Found x Partake Partnership
Found x Partake Partnership
Found x Partake Partnership
Found x Partake Partnership
Hot Docs Film Festival
A dynamic visual campaign designed to capture the essence of documentary storytelling.
Hot Docs Film Festival
Hot Docs Film Festival
Hot Docs Film Festival
Hot Docs Film Festival
Hot Docs Film Festival
Hot Docs Film Festival
Nature's Bounty
A rebrand for an established brand that modernized its identity and messaging to strengthen connections with both loyal and new customers.
Nature's Bounty
Nature's Bounty
Nature's Bounty
Nature's Bounty
Nature's Bounty
Nature's Bounty
Why I'm The Flyest:
Take Off with Simple Yet Complex Design
The graphic design experience is much like crafting a functional paper plane—simple in concept, yet complex in execution. While making a paper plane seems straightforward, the nuances of each fold significantly impact its flight.
Balancing the Elements for a Smooth Flight
Similar to crafting a paper plane, design relies on elements like colour, typography, and layout, which may seem simple but create a complex visual language. Just as a slight adjustment to the wings can change a plane’s performance, even minor design tweaks can enhance a brand’s message.
Design that Flies: My Process for Crafting Results-Driven Solutions
A well-crafted paper plane, like great design, captivates audiences and achieves its purpose. As a designer, I blend creativity with strategy—carefully selecting design elements, considering the bigger picture, and refining every detail. By understanding project goals and adapting to client needs, I ensure every solution is impactful, effective, and results-driven.