Partake Brewing

With Partake Brewing expanding into the oversaturated U.S. market, its years-old branding needed a refresh to stay competitive. The goal was to create a sleek, modern identity that resonated with a wider audience while maintaining the brand’s essence. A full-scale rebrand had to be executed on a tight four-month timeline.

The new branding brought refined packaging, updated storytelling, and streamlined design elements to elevate Partake’s positioning. Every touchpoint—retail displays, website, email marketing, social ads, and print collateral—was updated to reflect the new identity. The rebrand balanced sophistication and approachability, ensuring strong shelf presence and digital engagement.

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Despite the rapid timeline, the rebrand successfully set Partake apart in the growing non-alcoholic beer space. The updated visuals and messaging strengthened brand recognition, supporting expansion efforts and boosting consumer engagement. The result was a refreshed identity that positioned Partake for continued growth.